Three Things To Learn From Fraudsters

April 12, 2017By adminArticles 124 Comments

Three Things To Learn From Fraudsters They are polite, courteous and seem trustworthy. You would be clueless about their real intentions till your realize your bank account is empty or has been fleeced of thousands of rupees. We as customers expect to be treated as royalty and they treat us just the way we want … Read More

Loyalty Programs — Instilling or Rewarding Loyalty?

April 3, 2017By adminArticles 2 Comments

Loyalty Programs — Instilling or Rewarding Loyalty? Loyalty program has been into existence since the advent of modern day marketing. Almost all the industries, B2B, B2C and C2C, have some kind of loyalty or reward programs as customer engagement strategy. For an industry like airlines this has evolved into one of the core offering  — a source of … Read More

Good Practices in Customer Experience

March 20, 2017By Manu GuptaArticles 1 Comment

Good Practices in Customer Experience Customer experience has become top strategic priority for businesses across globe. Different companies at different lifecycle stages across different industries are taking multiple steps to move from customer relationship management to customer experience management. But there a few practices which businesses across industries can focus on to shift towards becoming … Read More